A rank is basically specifying the position of your ad in the paid search results. For example, if you Ad showed up on the second than your ad rank via Google AdWords management your ad is on number two in searching. The question is: what factors are actually impacting on your Ad rank? In 2017 Google AdWords management changes some of its policies of the functionalities of ad ranking. One of the major impacts made by the Google AdWords management is the use of machine learning to rank the ads.

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